Parts Managers Playbook
Grow your parts department, without relying on sales or service to hit your numbers
Let’s face it—parts is a profit center.
But too often, we’re told that only sales or service matters.
We’re treated like we play second fiddle, even though we’re a crucial(!) third of this industry.
As a parts manager myself, I know what it feels like to be overlooked.
- We don’t always get access to the training we need.
- We lose knowledgeable road reps who can’t keep up with the grind, and they take all their expertise with them.
- Meanwhile, we’re expected to turn fresh staff—many who have never touched an engine or sold an accessory—into experts.
And if you’re like me?
You’re probably so tired of answering the same questions over and over because your team just can’t find the resources they need to do their jobs.
How do I look this up again?
Where do I check for back orders?
What’s the refund policy?
Where do I find that document again?
Truthfully?
I got tired of that same old story being told to me. You know, that the parts counter doesn’t need more people (even though I produced $500k less than sales with 1/4 of the staff).
I got tired of hearing that the parts department is “just an add-on”–a support role for sales, not a profit center.
So, I decided to prove them wrong.
I built a million-dollar, over-the-counter parts department, and now?
I’m here to help you do the same.
No more repeating yourself.
No more stressing about training new hires (again!).
No more watching your paycheck shrink because sales didn’t hit their numbers.
And definitely no more worrying about competing with online giants that don’t care about real customer service.
For the last five years, I’ve been perfecting a system that works.
I’ve put it all into the Parts Manager’s Playbook.
This course gives you the tools and knowledge to replicate my success and build your own playbook—one that will help you…
→ Grow your department
→ Hit bigger numbers, and
→ Keep thriving year after year.
Why am I so confident?
Because this isn’t luck or a fluke.
It’s a system.
Designed to take the guesswork out of your operations and give everyone in your department the resources they need to succeed.
I’m not new to this.
My husband and I started an independent motorcycle shop from the ground up. In five years, we became the largest independent dealership in our county, self-funded, growing from 800 to over 3,000 square feet. We sold the business and moved on to bigger challenges.
Now, as the parts manager in Okeechobee, FL, I’ve grown our parts department from $230k to $1 million in just five years—all through over-the-counter sales.
With just three people on my team, we helped our dealership hit over $5.5 million in parts sales. You don’t reach numbers like that without a rock-solid system in place.
My million dollar year in 2023
⬅️Proof or it doesn't count! ⬅️
How the Course is Delivered
All Parts Managers Playbook Modules will be recorded starting November 30th. As each module is completed, it will be edited and finalized to live inside of Parts Managers Playbook forever.
The replay will be available immediately after each module. The Parts Manager’s Playbook is designed to fit seamlessly into your busy schedule. Each module is filled with real world advice, strategies and systems to help you grow and train your department and customers.
Upon enrollment, you will gain access to the private space in the Powersports Playbook app. Inside of that space you will find the area for peer-to-peer support and the course content all in one spot.
You have all content & unlimited replays and all future updates for life.
Upon enrollment, you will receive an email with instructions on how to set up your course access. You’ll access your course content, exclusive Parts Managers Playbook group, and the private Powersports Playbook app at powersports-playbook.mn.co or on the mobile app.
Modules overview
Module 1 – Grow your department
How would it feel to increase last year’s numbers by 20-30%? Let’s find out!
In module 1 I’ll walk you through the unique mindset + practical challenges you’ll face at each income level on the way to your first million dollar year (from hiring staff to implementing onboarding systems to dealing with your sales department)–you’ll walk away with actionable strategies to navigate whateve comes your way!
Module 2 – Build your playbook
One of my biggest secrets to a high-performing team? Is having one centralized place to share knowledge. I’ve created a fully-customizable 50+ page google doc that will essentially “duplicate” your brain/streamline all of the systems and tools you use to operate day-to-day.
No more answering the saaaaame questions again and again/feeling like YOU have to do everything (because nobody knows as much as you)
Is that a week-long vacation I hear?
A sick day where you don’t answer a text?
Lol…YES it’s possible and this module is STEP 1!
Module 3 – Share your message & grow your numbers
Real talk? Wildly profitable parts departments PRIORITIZE sales. And in this module I’ll share everything we do to communicate with customers + incentivize them to buy (from emailing them about products on sale that month to posting on Instagram to in-store product trainings)
Module 4 – Train your customers
It’s rare to find a new parts department without a few “Bad habits” like…
- Friends + family discounts
- Abandoning core processes and treating every client like a special uicorn
- Inconsistent pricing
- No clear communication system
These all KILL profitability…and they end now.
In this module you’ll set up systems that create 10/10 client experience without draining your team’s time, energy, and bottom line.
Module 5 – Train your team
I’m a “leave my team better off than I found them” kind of leader. You too? This module will be your BFF.
I share how I train team members to make powerful decisions (without having to run every little thing by me), improve sales processes, and get everyone connected and moving forward faster than we would alone.
My team motto? Is “We rise and fall together.” And that energy? Makes coming to work FUN!
Module 6 – Learn to love your numbers & predict your paycheck
How much product do you need to sell to hit your goals each month? Do you know off the top of your head? So often we get disconnected from the granular side of money…which absolutely decreases sales motivation. In this module I’ll share how to have WAY more power over the commission you make (you’re welcome in advance!)
But it doesn’t stop there—you’ll also have access to the community hub, where you can connect with other parts managers, share ideas, and grow together. This is your chance to build relationships with like-minded professionals and keep improving long after the course is over.
Parts Managers Playbook is for you if.......
➡️ If you want to grow your team and stop answering so many damn questions all… the… time
➡️ Your ready to grow and predict your paycheck.
➡️Never again do you have to hope for a raise to make more money.
➡️ You love your department, but know that you can do more if you had more support
➡️Your sales process is clunky and non consistent between team members.
ENROLL NOW:
By enrolling in this course, you agree to our Standard Terms and Conditions.
As you enroll, I encourage you to do so intentionally. Do so from a place of purpose, belief, intention and decision. Know that you are worthy of more and that it is your time to create it.
Refund Exception: Although our policy is no refunds on digital products, I want to ensure that you have a chance to review my teaching style in case you are new here. So, if after reviewing the initial content, you feel this is not for you, please email us at maggie@powersportsplaybook.com within 48 hours of your purchase (and having not consumed more than the first module) and we will process your refund.
Disclaimer: I love this program and I deeply believe in the principles in it. The success stories on this page are from real humans who have worked with me through this program and got incredible results. According to my attorney, I need to make sure I always say this to you: I don’t guarantee or warrant results or increased income. The testimonials on this page may not be typical for all students.
