Press, Media & Video Features

Maggie Stevens | Fixed Ops Profitability Consultant & Industry Speaker

Maggie Stevens is a nationally recognized expert on Fixed Ops profitability, dealership operations, and team performance. With 16+ published articles and features in top-tier powersports publications, her work has appeared in  Motorcycle & Powersports News, Powersports Business and on stage at AIMExpo 2025,

Featured Industry Video Series: Beyond the Showroom

Produced in partnership with Motorcycle & Powersports News
Hosted by Maggie Stevens, Beyond the Showroom is a powerful video series spotlighting the strategies dealers need most—how to increase margins, cut inefficiencies, and create systems that last.

Each episode delivers tactical, no-fluff training focused on Fixed Ops profitability:
• Pricing, inventory, staffing, and system building
• Real-world examples and dealership-tested strategies
• Built for busy GMs, Owners, and decision-maker

👉 What the series now 

Featured Articles

📌The Numbers You Measure Control Results

➡Your team is already responding to what’s measured. If you’re measuring the wrong numbers, you’re building the wrong habits.

📌2024 Woman with Spark (Cover article)

➡Stevens is a strong influence in the powersports community and leads by example.

📌Why Some Dealerships Struggle Despite Record Sales

➡Hint, the growth trap is not about revenue alone.

📌Does Your Parts Manager Attend Events? Here’s Why They Should

➡At many powersports trade shows, parts managers are absent. Including them in your event strategy can boost your dealership’s bottom line.

📌Does Your Dealership Rise and Fall Together?

➡If you’re trying to motivate your department or company, first make sure you have clean goals with a deadline, and make sure you model your own success.

📌Reducing the Friction in the Selling Process

➡It’s about fixing your money mindset first, then learning how to sell solutions. It’s not just answering questions or kicking a problem down the road.

📌Hidden Money in Your Parts Room

➡Hitting that next level, regardless of what that dollar amount is, takes constantly refining workflow and documentation.

📌Training in the Parts Department

➡How does the parts department learn to thrive in a world that doesn’t prioritize our knowledge and skillset?

📌What Type of Salesperson Are You?

➡Consumers are smarter than we give them credit for. We are seeing the shift away from customers putting up with bad salespeople.

➡When it comes to creating a foundation of training in the dealership, it can take a while. But, we seem to be one of the industries that doesn’t really prioritize it.

➡If you can’t run into your customers at Walmart on a Sunday night and feel comfortable, then you’re not doing it right. The soul leads to the sale.

➡In the relationship between an employee and a company, the makeup of that is more than just what we are paying them

➡There are four things to add to your “beat the bloat checklist.” This advice applies if you run a department or own the dealership

➡Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

➡Success isn’t a fluke, and it’s not luck. It’s a strategy.

📌ARS Powersports Sparks Success With a Family Atmosphere (Cover Article)
➡A deep dive into a dealership culture that drives long-term success.

📌 2023 Woman with Spark Winner
➡Recognized for leadership in establishing a wholesale program that increased profits by 20% annually and maintained a 38%+ customer retention rate for five years.

Media Appearances & Industry Features

Maggie is a sought-after voice across the industry—trusted for her ability to make complex topics actionable and results-focused.

Recent appearances include:

  • AIMExpo 2025 Panelist: Dealer Excellence – Sales, Service & F&I

  • Power Hour Podcast by Powersports Business

  • 2023 & 2024 Spark Award Winner for leadership in dealership operations

  • 16+ Articles in Motorcycle & Powersports News

AIMExpo 2025 Panel: Building a Better Dealership
📍 Dealer Excellence Stage, AIMExpo 2025 – Las Vegas

Maggie joined a panel of top industry experts at AIMExpo 2025 to discuss the Four Pillars of Dealership Operations—harmonizing sales, service, parts, and F&I to build a more profitable dealership.

📺 Watch Now | 📰 Read the Full Article (Published in Motorcycle & Powersports News)

🎙️ Podcast Feature: Power Hour with Powersports Business
📍 Parts NVP – Milwaukee

Maggie sat down with Powersports Business Editor Brendan Baker for a Power Hour episode at Parts NVP. She shared expert insights on growth strategies for parts departments, staying ahead of industry trends, and the keys to running a high-margin, scalable Fixed Ops operation.

🎧 Listen on iTunes, Spotify & More | 📺 Watch on YouTube

 

Book Maggie for Speaking, Media, or Training

Looking to bring energy, expertise, and real results to your stage or publication? Maggie brings over a decade of boots-on-the-ground dealership experience—and a reputation for delivering strategy, not theory.

She’s available for:
✔ Conference Keynotes & Industry Panels
✔ Podcast, Radio & Publication Interviews
✔ Guest Articles & Executive Roundtables
✔ Private Dealership Workshops & Team Training

Popular Expert Topics Include:
Fixed Ops Profitability – How to unlock 38%+ margins
Scaling with Systems – Building profitable ops that run without you
Retention & Upsell Strategy – Maximize every customer interaction
Comp Plans That Work – Incentivizing efficiency without bloating payroll
The Future of Fixed Ops – How smart dealerships are preparing now

👉 Ready to collaborate? Use the Media Inquiry Form →

Download Maggie’s Media Kit

Official Bio, Quick Facts & Photos
Need assets for your next article, feature, or episode?

✔ Official Bio

Maggie Stevens is a leading Fixed Ops consultant and former dealership operator with over a decade of hands-on experience. She co-founded and grew Cotee River Cycles—from an 800-square-foot repair shop into the largest independent dealership in her Florida market, entirely self-funded.

As a Spark Award winner and contributing writer for Motorcycle & Powersports News, Maggie now works with top-performing dealerships nationwide through her consulting platform, Powersports Playbook, helping teams drive margin, improve efficiency, and scale without chaos. She’s led teams to $1M+ in annual OTC parts sales and regularly helps dealers hit 38%+ margins in Fixed Ops.

✔ Approved Photos

Below are press-ready images available for use in digital or print media. Please credit the photographer and notify maggie@powersportsplaybook.com of usage.

Approved Photos