Press, Media & Video Features
Maggie Stevens | Fixed Ops Profitability Consultant & Industry Speaker
Maggie Stevens is a nationally recognized expert on Fixed Ops profitability, dealership operations, and team performance. With 16+ published articles and features in top-tier powersports publications, her work has appeared in Motorcycle & Powersports News, Powersports Business and on stage at AIMExpo 2025,




Featured Industry Video Series: Beyond the Showroom
Produced in partnership with Motorcycle & Powersports News
Hosted by Maggie Stevens, Beyond the Showroom is a powerful video series spotlighting the strategies dealers need most—how to increase margins, cut inefficiencies, and create systems that last.
Each episode delivers tactical, no-fluff training focused on Fixed Ops profitability:
• Pricing, inventory, staffing, and system building
• Real-world examples and dealership-tested strategies
• Built for busy GMs, Owners, and decision-maker
Featured Articles
📌The Numbers You Measure Control Results
➡Your team is already responding to what’s measured. If you’re measuring the wrong numbers, you’re building the wrong habits.
📌2024 Woman with Spark (Cover article)
➡Stevens is a strong influence in the powersports community and leads by example.
📌Why Some Dealerships Struggle Despite Record Sales
➡Hint, the growth trap is not about revenue alone.
📌Does Your Parts Manager Attend Events? Here’s Why They Should
➡At many powersports trade shows, parts managers are absent. Including them in your event strategy can boost your dealership’s bottom line.
📌Does Your Dealership Rise and Fall Together?
➡If you’re trying to motivate your department or company, first make sure you have clean goals with a deadline, and make sure you model your own success.
📌Reducing the Friction in the Selling Process
➡It’s about fixing your money mindset first, then learning how to sell solutions. It’s not just answering questions or kicking a problem down the road.
📌Hidden Money in Your Parts Room
➡Hitting that next level, regardless of what that dollar amount is, takes constantly refining workflow and documentation.
📌Training in the Parts Department
➡How does the parts department learn to thrive in a world that doesn’t prioritize our knowledge and skillset?
📌What Type of Salesperson Are You?
➡Consumers are smarter than we give them credit for. We are seeing the shift away from customers putting up with bad salespeople.
➡When it comes to creating a foundation of training in the dealership, it can take a while. But, we seem to be one of the industries that doesn’t really prioritize it.
➡If you can’t run into your customers at Walmart on a Sunday night and feel comfortable, then you’re not doing it right. The soul leads to the sale.
➡In the relationship between an employee and a company, the makeup of that is more than just what we are paying them
➡There are four things to add to your “beat the bloat checklist.” This advice applies if you run a department or own the dealership
➡Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.
➡Success isn’t a fluke, and it’s not luck. It’s a strategy.
📌ARS Powersports Sparks Success With a Family Atmosphere (Cover Article)
➡A deep dive into a dealership culture that drives long-term success.
📌 2023 Woman with Spark Winner
➡Recognized for leadership in establishing a wholesale program that increased profits by 20% annually and maintained a 38%+ customer retention rate for five years.
Media Appearances & Industry Features
Maggie is a sought-after voice across the industry—trusted for her ability to make complex topics actionable and results-focused.
Recent appearances include:
AIMExpo 2025 Panelist: Dealer Excellence – Sales, Service & F&I
Power Hour Podcast by Powersports Business
2023 & 2024 Spark Award Winner for leadership in dealership operations
16+ Articles in Motorcycle & Powersports News
AIMExpo 2025 Panel: Building a Better Dealership
📍 Dealer Excellence Stage, AIMExpo 2025 – Las Vegas
Maggie joined a panel of top industry experts at AIMExpo 2025 to discuss the Four Pillars of Dealership Operations—harmonizing sales, service, parts, and F&I to build a more profitable dealership.
📺 Watch Now | 📰 Read the Full Article (Published in Motorcycle & Powersports News)
🎙️ Podcast Feature: Power Hour with Powersports Business
📍 Parts NVP – Milwaukee
Maggie sat down with Powersports Business Editor Brendan Baker for a Power Hour episode at Parts NVP. She shared expert insights on growth strategies for parts departments, staying ahead of industry trends, and the keys to running a high-margin, scalable Fixed Ops operation.
🎧 Listen on iTunes, Spotify & More | 📺 Watch on YouTube
Book Maggie for Speaking, Media, or Training
Looking to bring energy, expertise, and real results to your stage or publication? Maggie brings over a decade of boots-on-the-ground dealership experience—and a reputation for delivering strategy, not theory.
She’s available for:
✔ Conference Keynotes & Industry Panels
✔ Podcast, Radio & Publication Interviews
✔ Guest Articles & Executive Roundtables
✔ Private Dealership Workshops & Team Training
Popular Expert Topics Include:
✅ Fixed Ops Profitability – How to unlock 38%+ margins
✅ Scaling with Systems – Building profitable ops that run without you
✅ Retention & Upsell Strategy – Maximize every customer interaction
✅ Comp Plans That Work – Incentivizing efficiency without bloating payroll
✅ The Future of Fixed Ops – How smart dealerships are preparing now
👉 Ready to collaborate? Use the Media Inquiry Form →
Download Maggie’s Media Kit
Official Bio, Quick Facts & Photos
Need assets for your next article, feature, or episode?
✔ Official Bio
Maggie Stevens is a leading Fixed Ops consultant and former dealership operator with over a decade of hands-on experience. She co-founded and grew Cotee River Cycles—from an 800-square-foot repair shop into the largest independent dealership in her Florida market, entirely self-funded.
As a Spark Award winner and contributing writer for Motorcycle & Powersports News, Maggie now works with top-performing dealerships nationwide through her consulting platform, Powersports Playbook, helping teams drive margin, improve efficiency, and scale without chaos. She’s led teams to $1M+ in annual OTC parts sales and regularly helps dealers hit 38%+ margins in Fixed Ops.
✔ Approved Photos
Below are press-ready images available for use in digital or print media. Please credit the photographer and notify maggie@powersportsplaybook.com of usage.
Approved Photos










