📌2024 Woman with Spark (Cover article)

➡Stevens is a strong influence in the powersports community and leads by example.

📌Why Some Dealerships Struggle Despite Record Sales

➡Hint, the growth trap is not about revenue alone.

📌Does Your Parts Manager Attend Events? Here’s Why They Should

➡At many powersports trade shows, parts managers are absent. Including them in your event strategy can boost your dealership’s bottom line.

📌Does Your Dealership Rise and Fall Together?

➡If you’re trying to motivate your department or company, first make sure you have clean goals with a deadline, and make sure you model your own success.

📌Reducing the Friction in the Selling Process

➡It’s about fixing your money mindset first, then learning how to sell solutions. It’s not just answering questions or kicking a problem down the road.

📌Hidden Money in Your Parts Room

➡Hitting that next level, regardless of what that dollar amount is, takes constantly refining workflow and documentation.

📌Training in the Parts Department

➡How does the parts department learn to thrive in a world that doesn’t prioritize our knowledge and skillset?

📌What Type of Salesperson Are You?

➡Consumers are smarter than we give them credit for. We are seeing the shift away from customers putting up with bad salespeople.

➡When it comes to creating a foundation of training in the dealership, it can take a while. But, we seem to be one of the industries that doesn’t really prioritize it.

➡If you can’t run into your customers at Walmart on a Sunday night and feel comfortable, then you’re not doing it right. The soul leads to the sale.

➡In the relationship between an employee and a company, the makeup of that is more than just what we are paying them

➡There are four things to add to your “beat the bloat checklist.” This advice applies if you run a department or own the dealership

➡Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

➡Success isn’t a fluke, and it’s not luck. It’s a strategy.

📌ARS Powersports Sparks Success With a Family Atmosphere (Cover Article)
➡A deep dive into a dealership culture that drives long-term success.

📌 2023 Woman with Spark Winner
➡Recognized for leadership in establishing a wholesale program that increased profits by 20% annually and maintained a 38%+ customer retention rate for five years.