Press & Media
Published Articles
Training in the Parts Department
What’s Your Dealership’s Culture of Training?
A Soul Can Lead to a Sale – A Parts Manager’s Manifesto
If you can’t run into your customers at Walmart on a Sunday night and feel comfortable, then you’re not doing it right. The soul leads to the sale.
Building an Employee-to-Company Relationship
In the relationship between an employee and a company, the makeup of that is more than just what we are paying them.
How Dealers Can Manage the Bloat From Growth
There are four things to add to your “beat the bloat checklist.” This advice applies if you run a department or own the dealership.
Elevating Your Sales Game Through Parts Packaging
Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.
Building a Growth Strategy With a Powersports Playbook
Success isn’t a fluke, and it’s not luck. It’s a strategy.
ARS Powersports sparks success with family atmosphere
“I have that’s called the Powersports Playbook,” “It’s like a football playbook of successful strategies for myself and for my department.
2023 Woman with Spark Winner
Margaret’s leadership in establishing a wholesale program and other initiatives has driven a 20% annual profit increase and maintained a customer retention rate of over 38% for five years.
Media Kit
Official Bio
Maggie Stevens brings over a decade of experience in the powersports world, building a reputation for practical strategies and big-picture thinking. She co-founded Cotee River Cycles in Pasco, Florida, with her husband, growing it from a modest 800-square-foot service shop into the largest independent dealership in the county in just three years. Her knack for growth and hands-on expertise has earned her recognition as a 2023 and 2024 Spark Award winner.
When it comes to sharing insights, Maggie’s a go-to voice in the industry. As a contributing writer for Motorcycle & Powersports News, she breaks down ideas and strategies for dealerships looking to level up. And as a parts manager, she knows what it takes to drive results—she led a small but mighty team of three to hit $1 million in over-the-counter sales, showing what’s possible with lean resources and smart planning.
Outside of dealership life and writing, Maggie’s busy building resources that powersports pros can put to work right away. At PowersportsPlaybook.com, she’s rolling out tips, courses, and tools to help departments grow and give dealerships a real edge. Parts managers can download the Powersports Playbook app to access checklists and courses to driving success in their own dealership. And for brands looking to partner with someone who knows the industry inside and out, Maggie’s the go-to for blending big ideas and practical strategy for Parts Departments.
Approved Photos
You are free to use these photos digitally with our and the photographer’s permission as long as you include website’s credit and send us a link at maggie@powersportsplaybook.com to where they are being used.
Request an Interview with Maggie Stevens
My talking points
Building a Powersports Playbook to document your unique success and scale
Mindset around sales and building parts packages
Practical money advice to deal with inventory bloat and dead stock
Creating a culture of training and strengthening the employee to company relationship
Creating a million dollar parts department
Other core topics include: Lean scaling a business, training staff, creating long term relationships with customers and staff, leaning into accounting and reports to read the company tea leaves and see what’s working.
